[Case] FMCG (Tobacco)
We will introduce a case where it became possible to receive R&D solutions from a single entry point.
Philip Morris International (PMI) has been noted for receiving numerous proposals regarding technological innovations through emails, social media, and direct suggestions from employees. Our company developed and managed an open innovation portal that provides an entry point for technological innovations, and we conducted marketing through the PMI homepage, our website, search engines, and social media campaigns. Proposals are subject to our review, and interesting proposals are sent to the appropriate PMI business unit using an intuitive backend management system. As a result, we have assessed that there are no confidentiality obligations and that it is worth investing time for PMI. Furthermore, this has enabled safe communication with partners through our company. *For more details, please refer to the related links or feel free to contact us.*
- Company:イェットツー・コム・アジア
- Price:Other